It is no secret that we live in an age that is rife with content. All social media is anymore is content. Facebook, Instagram, YouTube, etc. are riddled with it. Now, this method works. It has worked for a multitude of content creators in every field of media. But in order to be effective, there are a few things to consider. Concepts such as consistency and professionalism are core to the success of developing your brand identity, as well as understanding what your competition are doing.
1. Consistency
In all things regarding business, the most important aspect in building a reputation is consistency. This can mean consistency in image, the amount of content ideas that are posted, and the amount of time that goes between sharing posts. Consistency in image looks different from brand to brand. A lot of people these days believe in the Do-It-Yourself mentality, which is not a bad place to start building your public persona. However, for the long-term, investing in a branding photographer generates a perception of “leveling-up” in your audience’s mind. It can also give you more content to share with them, which is an added benefit of investing. Now the final factor of consistency is the amount of time that goes between the last thing you shared. Keeping track of an average time between posts can help keep your identity in people’s short-term memory.
2. Professionalism
The phrase “putting your best foot forward” comes to mind with developing a brand identity. This means taking some personal inventory. Think about your appearance in pictures, appearance in videos, who you are partnered with, and where can your product or service be improved. Now, speaking strictly about imagery, working with a seasoned photographer can help you develop ideas that you may have but cannot execute on your own or they may have worked with a client like you and convey what worked for them. Experience will bear the best fruit for your persona, which is something you may lack. It can’t hurt to ask for help.
3. Understanding the Competition
Now, there is no field of business where competition does not exist. It can be a friendly competition, of course, but the goal is to turn a profit and stand out among the competitors. For example, the renowned rivalry between Coca-Cola and Pepsi is one that everyone knows about. Both companies are major players in the beverage industry, who compete fiercely against one another to continue developing their market share and consumer loyalty. The two companies have had a stalemate of sorts for a long time, but not every company are multi-billion-dollar conglomerates. At the level that most business photographers stand, it comes down to a handful of people that are local and serving the same niche. By identifying who they are and exactly what they do, you are setting yourself up for a competitive advantage.
By making a consistent and professional effort, you are in good standing among your competitive peers. Business photography can play a vital role in the creation of brand content, helping your business communicate your story, values, and your unique selling propositions. The journey from concept to creation involves understanding the brand identity and your competitors, as well as utilizing it consistently and professionally. By leveraging branding photography in your favor, businesses can create a lasting impact on their target audience and elevate their brand to new heights.
Warmest regards,
Logan Clark