The art of photography is a versatile one; it can be used for personal events such as weddings and family gatherings or it can be used to further your business. There are many facets in which photography can further your business, but the most visible and one of the most important is through social media. With millions of users scrolling through their feeds every day, it can be challenging to stand out from the crowd and capture their attention. However, with professional imagery and proper social media knowledge, you can boost your digital persona.
1. Tell A Story
In this day and age, people crave good storytelling. Whether it is a story of failure or success, a well-told story will pique an audience’s interest. Fortunately, every picture has a story behind it. Using photography to convey your brand's message or tell a compelling story that resonates with your audience. Whether it's showcasing behind-the-scenes moments, sharing customer success stories, or highlighting daily processes in action, storytelling through imagery can evoke emotions and create a connection with your followers.
2. Be Authentic and Unique
Authenticity will carry your brand a long way. Just like good storytelling, people desperately search for authenticity in an ocean of unauthentic content. But authenticity in itself will only carry you so far. Creating a unique brand image will further cement your authentic brand identity. I’m sure you’re wondering how many more times I’ll use the term authentic. Hopefully, that was the last one. Showcasing your personal side can carry a brand from uninteresting to unique in an instant.
3. Showcase Your Image
Finding your own style makes that social aspect of social media feel a lot more real. Aren’t you glad I didn’t say “authentic” again? Consistency is the key to success on social media, so by presenting yourself in the same way will help build your portfolio. Crisp, clear, and visually appealing images will capture the attention of your audience and make them more likely to engage with your content.
4. Optimize For Each Platform
There are pros and cons to everything relating to the internet. Unfortunately, when it comes to social media, there are a multitude of factors to consider, mainly time, platform, and visibility. When to post your content is a major component to the main social platforms such as Instagram, Facebook, and TikTok. Depending on the day, the best time will switch throughout the week. Do some research before you post your content and determine whether it is worthwhile to share. Pro tip, weekends are usually poor for interaction after a certain amount of time, as are nights after about 6 PM (localized).
5. Engage With Your Audience
The best thing to build a brand is to interact with your audience. Engage with your audience by responding to comments, liking and sharing their content, and participating in relevant conversations. Show genuine interest in your followers, and they will reciprocate by engaging with your photography and brand.
To conclude, photography can boost your social media presence. Good storytelling, unique branding, showcasing your personal style, optimizing for each platform, and engaging with your audience are the best steps moving forward to boost your performance on social media. By partnering with the right photographer, you can do this in these five simple steps. I hope that I have added something to your day and that these tips will help your social presence soar.
Warmest regards,
Logan Clark